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Fashion Packaging Now

Fashion Packaging Now

Fashion Packaging Now.cChris Huang
Fashion Packaging Now
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Author: Chris Huang
Page Count: 240 pages
Published Date: 01 Sep 2016
Publisher: Images Publishing Group Pty Ltd
Publication Country: Mulgrave, Victoria, Australia
Language: none
Type: eBook
ISBN: 9781864706802
File size: 43 Mb
File Name: Fashion.Packaging.Now.pdf
Download Link: Fashion Packaging Now
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The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognizable fashion packaging designs. Designers continue to focus their talents by leveraging striking visual devices into an internal and external messaging system via the product's packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including footwear, clothing and apparel, fashion products, and more. Fashion Packaging Now presents in highly illustrated, full-colour detail how the brand connects with the item with the packaging itself, and offers unique insight on individual project design production strategies. The case studies are modern, contemporary examples, which also feature many well-known brands, such as Adidas, Nike, and Puma.

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